OVO CLOTHING: MORE THAN JUST A BRAND, A CULTURAL MOVEMENT

OVO Clothing, short for October’s Very Own, is more than just a fashion label—it’s a lifestyle, a symbol of Toronto pride, and ovoshop.us/  a reflection of the global rise of hip-hop culture. Founded by the Grammy-winning rapper Drake, along with his longtime friends Noah "40" Shebib and Oliver El-Khatib, OVO has become one of the mos